How Should a Salesperson Respond to a Loss of Sale

question 63

Multiple Choice

How should a salesperson respond to a loss of sale or the loss of an entire account to a competitor?

• A) Criticize the competition's product that the customer has bought.
• B) Tell the customer that the other company makes poor products.
• C) Tell the customer how unethical the competitor is.
• D) Thank the customer for past business dealings.
• E) Stop calling the account entirely.

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Definitions:

Income Statement

A financial report detailing a company's incomes, costs, and net earnings during a defined timeframe.

Contribution Margin

The amount by which a product's selling price exceeds its total variable costs, contributing towards covering fixed expenses and generating profit.

Unit

A single, distinct item or entity that is a part of a larger group, system, or measure.

Break-Even Point

The point where the amount of goods produced or sold matches the total costs, leading to neither profit nor loss.