Janette Hue Sells Vending Machines

question 52

Multiple Choice

Janette Hue sells vending machines. Her goal when dealing with a stalling objection is to:

• A) outline disadvantages of the competition's product.
• B) help the prospect examine reasons for and against buying now.
• C) provide the prospect with helpful visual aids and brochures.
• D) make the prospect mad enough to take some kind of action.
• E) prevent the prospect from making a hasty decision.

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Definitions:

Direct Approach

A method of communication where the primary message or purpose is presented at the beginning, often used in business or writing to quickly convey the main point.

AIDA Model

A marketing framework that outlines the process for achieving successful advertising and sales, standing for Attention, Interest, Desire, and Action.

Limit Scope

The process of defining or restricting the extent of activities or areas to be covered by a project, research, or discussion.

Audience Needs

The requirements or expectations of the recipients or viewers of a message or performance, considering their interests or demands.