You Are a Salesperson Trying to Sell Traffic Lights to a County

question 23

Multiple Choice

You are a salesperson trying to sell traffic lights to a county government official, but you have become convinced that there is not going to be a purchase. If you are 100 percent sure that you cannot overcome your prospect's objection and the prospect is not going to buy at this time, you should:

• A) ask for the order anyway.
• B) re-address major customer benefits.
• C) assume you have encountered a hopeless objection.
• D) end the sales interview as quickly and politely as possible.
• E) ask for another appointment later and give the prospect a brochure.

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Definitions:

Purely Competitive

A market structure characterized by many buyers and sellers, all of whom are price takers offering homogenous products.

Downsloping

Characteristic of a curve or line on a graph that shows a decrease in value as it moves from left to right, commonly used in economics to describe demand curves.

Market Demand

The aggregate amount of a product or service all buyers in a market are prepared to buy at different price points.

Competitive Industry

An industry structure where many firms compete for market share, with no single firm dominating the market.