You Are a Salesperson Trying to Sell Traffic Lights to a County

question 23

Multiple Choice

You are a salesperson trying to sell traffic lights to a county government official, but you have become convinced that there is not going to be a purchase. If you are 100 percent sure that you cannot overcome your prospect's objection and the prospect is not going to buy at this time, you should:

• A) ask for the order anyway.
• B) re-address major customer benefits.
• C) assume you have encountered a hopeless objection.
• D) end the sales interview as quickly and politely as possible.
• E) ask for another appointment later and give the prospect a brochure.

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Definitions:

Common Stock

A type of equity security that represents ownership in a corporation, providing voting rights and entitling the holder to a share of the company's success through dividends and/or capital appreciation.

Retained Earnings

The portion of a company's profits that is kept or retained and not paid out as dividends to shareholders, used for reinvestment in the business or paying off debt.

Stock Dividend

A distribution of additional shares of a company's stock to its shareholders at no extra cost.