Which Statement Regarding SELL Sequence Is NOT Correct

question 97

Multiple Choice

Which statement regarding SELL sequence is NOT correct?

• A) The SELL Sequence is a great method of determining if the FAB is of interest to the buyer
• B) The SELL Sequence is an effective form of persuasive communication.
• C) The SELL sequence should always be used by a salesperson at the closing stage
• D) When a question is integrated with the product's FAB, it forms the SELL Sequence.
• E) SELL sequence is part of essential steps within the presentation stage.

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Definitions:

Marketing Strategy

A plan of action designed to promote and sell a product or service to effectively reach potential customers and achieve competitive advantage.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products.

Brand-Building

The process of creating and strengthening a brand's equity through strategies like marketing, customer engagement, and product quality.

Pricing

The process of determining the value that will be charged for goods or services offered by a business.