The Product Approach Works Best With

question 87

Multiple Choice

The product approach works best with:

• A) brand name items.
• B) generic products.
• C) straight rebuy situations.
• D) high-tech business products.
• E) products that are new and unique.

---

Definitions:

Demographic Trend

Observable patterns in the statistical characteristics of human populations over time, such as age, race, or income.

Demographic Transition

A model describing the transformation of countries from having high birth and death rates to low birth and death rates as a country develops from a pre-industrial to an industrialized economic system.

Mortality

The state of being mortal or the incidence of death within a population.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, often measured as the percentage increase in real gross domestic product (GDP).