Clearwater Hampers Is a Small British Company That Sells Luxury

question 121

Multiple Choice

Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state. Austin enters the CEO's office and hands the CEO a small tray of cheeses, caviar, and other luxury food items to enjoy later. What type of an approach is Austin using?

• A) Premium
• B) Curiosity
• C) Complementary
• D) Referral
• E) SPIN

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Definitions:

New Shares

Shares issued by a company for the first time to the public or existing shareholders as a means of raising capital.

Financial Manager

A professional responsible for managing a company's financial planning and operations, including investment decisions, capital structure, and day-to-day financial activities.

Publicly Traded

A term describing a company that has issued securities through an initial public offering and which are traded on at least one stock exchange.

Current Value

The present worth of an asset or investment, which can fluctuate over time due to market dynamics and conditions.