Examlex
A salesperson using the product approach would hand a product to the prospect and ask, "What do you think about the new design?"
Independent Variable
An independent variable is a variable that is manipulated in an experiment to see if it causes a change in another variable.
Multiple Regression Model
A statistical method that explains the relationship between one dependent variable and two or more independent variables.
Dependent Variable
A variable in an experiment or study that is expected to change in response to changes in another variable (the independent variable).
Holding Constant
Holding constant is a method used in analysis where certain variables are kept unchanged in order to isolate the effects of other variables.
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