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The salesperson prepares to ask the prospect to make a purchase after conviction has been established.
Non-financial Measures
Indicators used to assess aspects of a business not directly related to monetary value, like customer satisfaction and employee morale.
Financial Performance
The measure of a company's operating results in terms of profit, revenue, and expenses, used to gauge its overall health and economic position.
Strategy Maps
A visual representation that outlines the key objectives and their relationships within an organization's strategy, aiding in communication, planning, and execution.
Cause-and-effect Relationships
Connections between actions or events such that one or more are the result of the other or others.
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