A Marketing Plan Created for an End-User Most Likely Addresses

question 107

Multiple Choice

A marketing plan created for an end-user most likely addresses:

• A) the business proposition.
• B) forecasted profit and ROI.
• C) how the product can be used.
• D) how a reseller will sell the product once purchased.
• E) the features, advantages, and benefits of the product.

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Definitions:

Value-Based Pricing

A pricing strategy where the price of a product or service is determined primarily by the perceived value to the customer rather than the cost of production.

Useful Life

The expected period of time during which an asset is useful to the owner for the purpose for which it was acquired, often impacting depreciation calculations.

Preventive Maintenance

Scheduled maintenance activities aimed at preventing unexpected equipment failures and prolonging the life of the equipment.

Economic Value

The measure of the benefit provided by a good or service to an economic agent, often represented in terms of willingness to pay for it.