CRM Technology Can Assist the Firm and Its Salesforce in the Prospecting

question 38

Multiple Choice

CRM technology can assist the firm and its salesforce in the prospecting process through all of the following ways, EXCEPT:

• A) Serving as a repository for varying information about potential leads
• B) Providing tools to segment the pool of potential customers
• C) Eliminating any central storage area for each prospect's information
• D) Enabling scoring of prospects to help the salesperson prioritize her efforts
• E) Generating reports to better understand the movement of prospects through the sales process

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, thus holding a portion of the company's equity.

Proxy Contests

A competition for the proxy votes of shareholders, typically aimed at gaining control of the company's board of directors.

Shareholder Votes

The process by which company shareholders exercise their right to vote on corporate matters, typically during annual general meetings.

Management

The process of directing and controlling a group or organization to achieve set goals, involving planning, organizing, leading, and controlling resources.