During a Sales Presentation, the Salesperson Must Be Prepared to Correct

question 114

Multiple Choice

During a sales presentation, the salesperson must be prepared to correct a negative impression the prospect may have about a product. Thus, a salesperson should most likely do all of the following EXCEPT:

• A) alter the importance of the attributes.
• B) highlight unnoticed product attributes.
• C) alter the prospect's beliefs about the product.
• D) change the person's search for an ideal product into a realistic product.
• E) emphasize the importance a prospect attaches to a product's high price.

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Definitions:

Respect

A feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements.

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.

Cancer Diagnosis

The process of identifying the presence, type, and stage of cancer in an individual, often involving various tests and imaging studies.