When Devising a Channel Strategy,it Is Necessary to Be Realistic

question 7

Essay

When devising a channel strategy,it is necessary to be realistic about the intermediary's motives.What is "cherry picking" and how does it affect careful selection of a channel strategy?

---

Definitions:

Thalidomide

A medication introduced in the late 1950s that caused birth defects when taken by pregnant women, leading to a reevaluation of drug safety protocols.

Teratogenic Effect

The adverse effects on fetal development resulting from exposure to substances that can cause birth defects or malformations.

Aspirin

A medication used to reduce pain, fever, or inflammation, also known for its role in preventing blood clots.

Fetal Alcohol Syndrome

A condition in a child that results from alcohol exposure during the mother's pregnancy, causing brain damage and growth problems.