According to Sony's U

question 101

Multiple Choice

According to Sony's U.S.segmentation,55 years old or older consumers are referred to as:

• A)Affluent
• B)SoHo
• C)DINKS
• D)Zoomers
• E)CE Alphas

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Definitions:

Race

A socially constructed category of identification based on physical characteristics, ancestry, historical affiliation, or shared culture.

Managerial Diversity

The focus on promoting a diverse leadership within organizations, targeting inclusion across different races, genders, ages, and other demographics.

Diversity Training

Educational programs designed to facilitate positive intergroup interactions, reduce prejudice and discrimination, and teach individuals from diverse backgrounds how to work together effectively.

Mentoring

The act of providing guidance, support, and advice to someone less experienced to help them grow professionally or personally.