Nutriman, a Company Manufacturing Health Supplements, Puts Its Advertisements in a Popular

question 86

Multiple Choice

Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario?

• A) Product placement
• B) Guerrilla marketing
• C) Sponsorship
• D) Native advertising

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Definitions:

Abbreviation

A truncated form of a word or phrase.

Rheumatoid Factor

An autoantibody found in the blood that is a common indicator of rheumatoid arthritis.

Abbreviation

A method for shortening and simplifying phrases or expressions by using initial letters or parts of words.

Opening

An available or unoccupied space or opportunity.