When the Size, Purchasing Power, and Profile of a Market

question 130

Multiple Choice

When the size, purchasing power, and profile of a market segment can be calculated, the market is ________.

• A) measurable
• B) profitable
• C) substantial
• D) actionable
• E) competitive

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Definitions:

Combined ROI

The total return on investment generated from a set of investments or projects, combined into a single measure.

Net Operating Income

Represents the profit a company generates from its operations, minus all operating expenses except interest and taxes.

Turnover

The rate at which a company's inventory or assets are replaced or sold within a specific period.

ROI

Return on Investment; a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of multiple investments.