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Geographic Segmentation Divides the Market into Segments Based on Variables

question 125

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Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.


Definitions:

Collective Unconscious

A concept proposed by Carl Jung referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.

Spiritual Concerns

Issues related to the sense of connection to something greater than oneself, often involving questions about purpose, existence, and faith.

Carl Jung

An individual from Switzerland specializing in psychiatry and psychoanalysis who established analytical psychology, highlighting the essential role of one’s own psyche and the pursuit of personal integrity.

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