Which of the Following Is the Adoption Process Stage at Which

question 111

Multiple Choice

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?

• A) awareness
• B) interest
• C) evaluation
• D) adoption
• E) trial

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Definitions:

Marketing Strategies

Plans and approaches used by companies to attract, retain, and enhance relationships with their target market.

Target Market

The specific group of consumers at which a product or service is aimed.

Marketing Program

A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.

Place Strategy

Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.