Rather Than Competing Head to Head with Established Competitors, Many

question 50

Multiple Choice

Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors. This is called a ________.

• A) horizontal integration approach
• B) commercialization process
• C) guerrilla marketing technique
• D) blue ocean strategy
• E) lean dynamics approach

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Definitions:

Impulse Products

Items that consumers buy spontaneously without prior planning, often triggered by emotions or external stimuli in the shopping environment.

Grocery Store

A retail establishment that primarily sells food, both fresh and packaged, along with various household items.

Buyer's Remorse

A feeling of regret experienced after making a purchase, often stemming from a sense of doubt about whether the decision was the right one.

Purchased Phone

The act of buying a telephone, which could be a mobile or stationary device, for personal or professional use.