Rather Than Measuring Click-Through Rates, Companies Now Want to Track

question 118

Multiple Choice

Rather than measuring click-through rates, companies now want to track ________ as a more accurate measure of the engagement of the consumers in the message.

• A) ratings
• B) consumer expressions
• C) listenership
• D) consumer impressions
• E) readership

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Definitions:

Marketing Communications

The various methods and channels used by a company to communicate with its target audience and market its products.

Receiver

The person who reads, hears, or sees and processes the information contained in the message or advertisement.

Action

In the context of goals or objectives, it refers to the process of taking concrete steps or measures towards achieving a specific result or outcome.

Marketing Communication

The process of using various channels and messages to communicate with a market, including advertising, sales promotion, and public relations.