Which of the Following Public Relations Functions Involves Maintaining Relationships

question 60

Multiple Choice

Which of the following public relations functions involves maintaining relationships with shareholders and those in the financial community?

• A) direct marketing
• B) press relations management
• C) investor relations management
• D) development
• E) lobbying

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Definitions:

Secondary Data

Information that has been previously collected and is available for use by others for research, analysis, or decision-making purposes, unlike primary data which is collected firsthand.

Timely

Occurring at a suitable or opportune time; being prompt and efficient.

Relevant

Closely connected or appropriate to the matter at hand.

U.S. Census Bureau

A principal government agency responsible for collecting and providing data about the people and economy of the United States.