A CEO Says, "I Believe That a Focus on This

question 30

Multiple Choice

A CEO says, "I believe that a focus on this customer base fits with our strategic corporate goals." What is he talking about?

• A) segmenting
• B) targeting
• C) positioning
• D) leading

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Definitions:

Conservation

In psychology, the understanding that certain properties of objects remain the same despite a change in the object's form or appearance.

Centration

The tendency, especially in young children, to focus on one aspect of a situation while neglecting other relevant aspects.

Play-Doh

A pliable dough used for creative play, primarily by children, allowing for the molding and crafting of shapes and figures.

Centration

Centration is a term from cognitive psychology describing a tendency to focus on one aspect of a situation while neglecting others, common in early childhood development.