If a Consumer Has Little Personal Expertise on Which to Make

question 45

True/False

If a consumer has little personal expertise on which to make a brand choice, a logical and trusted source of information is friends.

---

Definitions:

ADH

Antidiuretic hormone, a peptide hormone that regulates the amount of water reabsorbed by the kidneys.

Aldosterone

A steroid hormone produced by the vertebrate adrenal cortex; stimulates sodium reabsorption. See mineralocorticoids.

Ammonia

A compound of nitrogen and hydrogen with the formula NH3, commonly used as a fertilizer and in various industrial processes.

Urea

A nitrogenous compound produced in the liver as a waste product of protein metabolism.