If a Consumer Has Little Personal Expertise on Which to Make

question 45

True/False

If a consumer has little personal expertise on which to make a brand choice, a logical and trusted source of information is friends.

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Definitions:

Lesbians

Women who are romantically and sexually attracted to other women.

Gay Men

Males who are romantically and sexually attracted to other males.

Bicultural Identity Formation

The process by which individuals integrate aspects of two distinct cultures into their own unique identity.

African American Teens

Adolescents who identify as African American, facing unique cultural, social, and developmental experiences and challenges in the United States.