In Calculating Customer Lifetime Value (CLV), Time Inputs Include: (1)

question 55

True/False

In calculating customer lifetime value (CLV), time inputs include: (1) a decent guesstimate at the likely retention rate from year to year and (2) a sense of the average lifespan duration for the particular product or brand.

---

Definitions:

Special Assignments

tasks or projects assigned to employees that are outside their regular job responsibilities, often to address specific needs or goals.

Zero Sum Game

A zero-sum game is a situation in competitive settings where one party's gain is exactly balanced by the losses of other participants.

Person's Gain

Relates to the benefits or advancements a person realizes from a certain action or situation.

Person's Loss

Refers to the negative impact or detriment one experiences due to various reasons, such as job loss, demotion, or personal setbacks.