In a Cognitive Ad, a Cognitive or Rational Appeal Engages

question 12

True/False

In a cognitive ad, a cognitive or rational appeal engages the consumer's brain.

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Definitions:

Frontal Lobes

The part of the brain located at the front of each cerebral hemisphere, responsible for decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Alexander Luria

A Soviet neuropsychologist known for his work on the development of cognitive psychology, brain injury, and the study of human consciousness.

Observations

The action or process of closely monitoring or noticing something or someone, often used as a method for collecting data in research.

Brain Parts

Components of the brain, such as the cerebrum, cerebellum, and brainstem, each responsible for different functions and processes.