What Type of Consumer Is Represented by the Left Side

question 23

Multiple Choice

What type of consumer is represented by the left side of this figure?

• A) one who wants the brand and is willing to pay more to get it
• B) one who appreciates a good deal and will give up the brand to retain the lower price
• C) one who values low price and brand name both highly
• D) one who does not care about brand name or price

---

Definitions:

Cloud-Based Applications

Software programs that are hosted on remote servers and accessed over the internet, allowing for flexibility, scalability, and remote accessibility.

Performance Metrics

Quantitative and qualitative measures used to assess, compare, and track performance or productivity, often utilized within business or project management contexts.

Just-In-Time Manufacturing

A production strategy that strives to improve business efficiency by reducing in-process inventory and associated carrying costs, delivering materials just as they are needed.

Supply Chains

The entire system of producing and delivering a product or service, from the raw materials to the final consumer.