What Type of Consumer Is Represented by the Left Side

question 23

Multiple Choice

What type of consumer is represented by the left side of this figure?

• A) one who wants the brand and is willing to pay more to get it
• B) one who appreciates a good deal and will give up the brand to retain the lower price
• C) one who values low price and brand name both highly
• D) one who does not care about brand name or price

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Definitions:

Crescive Norms

Unwritten, societal rules and conventions that emerge gradually and dictate appropriate behaviors in various situations.

Enacted Norms

Socially accepted rules or behaviors that are established through repeated actions and responses, rather than formal agreement.

Aesthetic Side

Pertains to the appreciation of beauty or good taste, often related to the visual appearance or artistic appeal of objects, environments, or experiences.

Core Values

Fundamental beliefs or guiding principles that dictate behavior and action for individuals or organizations, helping to shape culture and identity.