A Company That Attaches the Same Name Brand to All

question 35

True/False

A company that attaches the same name brand to all of its products is using the house of brands approach.

---

Definitions:

Component Parts

The individual pieces or elements that collectively create a complete system or product.

Gestalt Grouping

Refers to the psychological principles that allow humans to perceive objects as organized patterns and wholes, rather than mere collections of individual components.

Similarity

The state of being alike or having common features.

Color

The characteristic of visual perception described through categories such as hue, saturation, and brightness, derived from the wavelengths of light.