Examlex
The execution of the 4Ps is flexible-only one piece needs to be in place and sending a consistent message for the overall "product" to be attractive to the customer.
Price
The financial sum required for the procurement of a good, service, or capital.
Complements
Products or services that are often used together, such that the demand for one increases the demand for the other.
Price
The sum of currency anticipated, required, or given in transaction for something.
Demand
The desire and ability of consumers to purchase goods and services at various prices.
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