A Form of Comparative Analysis Where Customers Show Their Opinions

question 28

Multiple Choice

A form of comparative analysis where customers show their opinions of a firm's strengths vis-à-vis their competitors is a

• A) perceptual map.
• B) SWOT analysis.
• C) conjoint analysis.
• D) target comparison.

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Definitions:

Venture Capitalist

A financier who supplies funds to early-stage businesses or assists smaller firms looking to grow but lack access to stock markets.

Managerial Role

A position that involves planning, decision-making, organizing, leading, and controlling within an organization to achieve its objectives.

Entrepreneurs

Individuals who create, launch, and manage new businesses, taking on financial risks in the hope of profit.

Resources

Assets, people, or materials that an organization or individual has available for use to achieve goals.