The Least Common Marketing Research Technique Used to Segment Customer

question 46

True/False

The least common marketing research technique used to segment customer data is cluster analysis.

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Definitions:

Divestiture

Getting rid of a business unit. The reverse of an acquisition.

High Debt

A situation where an individual or organization carries a heavy financial obligation, often measured relative to income or assets, which can lead to increased risk and financial strain.

Proxy Fight

A fight for control of a corporation when two or more interests compete for the proxies of shareholders in the election of directors.

Shareholders

Individuals or institutions that own share(s) in a corporation, thereby having a claim on its profits and assets.