A Popular Tool for Segmenting That Uses Psychographic Data, and That

question 8

Multiple Choice

A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called

• A) Experian.
• B) VALS.
• C) Mals.
• D) Prizm.

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Definitions:

Reacting Negatively

The process of responding with emotions or actions that are pessimistic or adverse toward stimuli or events.

Psychopathy

Set of broad personality traits including superficial charm, a grandiose sense of self-worth, a tendency toward boredom and need for stimulation, pathological lying, an ability to be cunning and manipulative, and a lack of remorse.

Neurocognitive Functions

The cognitive functions closely linked to the neural processes of the brain, including memory, attention, problem-solving, and decision-making.

Professional Success

The achievement of goals and objectives set within a professional setting, reflecting growth, accomplishment, and recognition in one's career.