According to Charlene Li and Josh Bernoff of Forrester Research,which

question 84

Multiple Choice

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

• A) Critics
• B) Spectators
• C) Joiners
• D) Inactives

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Definitions:

Standardization

The process of implementing and developing technical standards to maximize compatibility, efficiency, and quality among products and systems.

Differentiation

A marketing strategy where a company designs its products or services to be unique and attractive to a specific customer segment, setting it apart from competitors.

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives.

Global Corporations

Large multinational companies that operate and provide goods or services in multiple countries around the world.