Which Term Refers to Developing Product or Service Offerings Customized

question 60

Multiple Choice

Which term refers to developing product or service offerings customized for a customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships?

• A) Transaction management
• B) Campaign management
• C) Sales Promotion
• D) Lead qualification

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Definitions:

Informational

Relating to or providing information; designed to convey knowledge or provide explanations.

Groupthink

An occurrence within a group where the need for agreement or adherence leads to illogical or ineffectual choices.

Deindividuation

A psychological state where an individual loses self-awareness and a sense of individuality, often leading to disinhibited behavior, usually in group settings.

Deindividuation

A psychological state where an individual loses self-awareness and self-restraint, often occurring in group settings that foster anonymity.