Discuss Interpersonal Communication and Mass Communication and How They Are

question 78

Essay

Discuss interpersonal communication and mass communication and how they are different from each other.

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Definitions:

Instrumental Values

Values that act as means to an end, guiding behavior towards achieving desired goals or outcomes.

Higher-Order Value

Fundamental, abstract goals that serve as guiding principles in individuals' lives, often influencing decision-making and behaviors.

Values

Core beliefs or standards that guide behavior and decision-making processes.

Marketers

Professionals who work to promote products, services, or brands to increase their visibility and sales.