What Is Brand Cannibalization? Why Is It Dangerous to the Retailer

question 101

Essay

What is brand cannibalization? Why is it dangerous to the retailer in terms of sales,inventory,and promotion?

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Definitions:

Null Hypothesis

A hypothesis stating there is no significant difference or effect, or a specified parameter equals a certain value, in the population being studied.

Critical Value(s)

Threshold(s) in hypothesis testing that define the boundary or boundaries for rejecting the null hypothesis.

Null Hypothesis

A statement in hypothesis testing that there is no significant difference or effect, serving as the default assumption to be tested against.

Critical Value(s)

Specific point(s) on the scale of a test statistic beyond which we reject the null hypothesis in statistical testing.