Which Statement Is True of the Maturity Stage of the Product

question 66

Multiple Choice

Which statement is true of the maturity stage of the product life cycle (PLC) ?

• A) The beginning of this stage is signaled by increased sales.
• B) Niche marketers that target the underserved segments of a market emerge.
• C) It is the shortest stage of the PLC.
• D) Product design changes tend to become functional rather than stylistic.

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Definitions:

Risk Averse

Characteristic of individuals or entities that prefer to avoid risks and opt for safer options when making decisions.

Loss Averse

A cognitive bias that describes why for individuals the pain of losing is psychologically about twice as powerful as the pleasure of gaining.

Benefits

The positive effects or advantages derived from a particular action, decision, or situation.

Status Quo

The existing state of affairs or the current condition, typically used in the context of social, political, or economic issues.