Rather Than Waiting for Customers in the Business Market to Demand

question 17

Essay

Rather than waiting for customers in the business market to demand just-in-time (JIT) service, explain how a business marketer could proactively seek out opportunities to assist customers using JIT inventory management as a marketing strategy. To implement such a strategy, what adjustments would be required in the logistical system?

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Definitions:

Medical Practices

The methods and procedures used by health professionals to diagnose, treat, and manage patients' health.

Accounts Payable

Money owed by a business to its suppliers or creditors for goods and services received but not yet paid for.

Purchase Merchandise

The act of buying goods for sale, typically involving the selection, negotiation, and financial transaction for those goods.

(Paid-In) Capital

The amount of money that a company has received from shareholders in exchange for stock.