When a Manager Is in Charge of Intangible and Heterogeneous

question 67

Multiple Choice

When a manager is in charge of intangible and heterogeneous services, he/she should develop marketing strategies that:

• A)emphasize word-of-mouth communication.
• B)provide tangible evidence.
• C)employ value pricing.
• D)all of the answer choices.

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Definitions:

Accounting Equation

A basic principle of accounting that represents the relationship between an entity's assets, liabilities, and owners' equity (Assets = Liabilities + Owners' Equity).

Accounts Payable

Obligations a company owes to its suppliers or creditors for goods and services received but not yet paid for.

Cash

Liquid currency and coins that are accepted as a medium of exchange for goods and services.

Risk

The possibility of experiencing loss or damage as a result of making a particular decision or taking a certain action.