Large Buying Organizations May Possess Unique Requirements and Respond to Different

question 98

Multiple Choice

Large buying organizations may possess unique requirements and respond to different marketing stimuli than small firms. Research suggests that the degree of influence of presidents, vice presidents, and owners _____ with an increase in corporate size.

• A)remains constant
• B)increases
• C)decreases
• D)none of the answer choices.

---

Definitions:

Traditional Values

Beliefs, moral codes, and customs passed down from generation to generation within a culture or society.

Anti-Immigrant Sentiment

A negative bias or prejudice against immigrants, often manifesting in discriminatory attitudes or policies.

Anti-Affirmative Action

Opposition to policies or measures that aim to improve opportunities for historically socio-politically disadvantaged groups.

Cultural Pre-competence

A stage where individuals or organizations start to recognize the lack of understanding or capability in dealing with cultural diversity and begin to seek knowledge.