All of These Are Criteria Used for Selecting Target Market

question 199

Multiple Choice

All of these are criteria used for selecting target market segments except which?

• A) compatibility with the organization's objectives and resources
• B) market size
• C) simplicity and cost of assigning potential buyers to segments
• D) competitive position
• E) cost of reaching the segment

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Definitions:

Poverty Rate

A statistical measure reflecting the percentage of the population living below the poverty line, based on income, family size, and other factors.

Southern Christian Leadership Conference

An African-American civil rights organization founded in 1957, which played a major role in the American civil rights movement.

Civil Rights

The rights of citizens to political and social freedom and equality, often protected by law against discrimination or repression.

Military-Industrial Complex

The concept of “an immense military establishment” combined with a “permanent arms industry,” which President Eisenhower warned against in his 1961 Farewell Address.