The Axes on a Perceptual Map Are

question 110

Multiple Choice

The axes on a perceptual map are

• A) sales and profitability.
• B) two important product attributes, ranging from high to low on that attribute.
• C) market share and market growth rate.
• D) product variety and profitability.
• E) customer perceptions of the firm's product versus the brand of the firm's principal competitor.

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Definitions:

Criterion-related Validity

The extent to which a measure is related to an outcome or criterion, indicating how well the test predicts a specific aspect of a person's behavior or performance.

Mechanical Aptitude

Mechanical aptitude refers to a person's ability to understand and apply mechanical concepts and principles, often assessed for careers involving machinery or engineering tasks.

Criterion-related Validity

The extent to which a measure is associated with an external criterion or outcome, assessing the test's predictive or concurrent accuracy.

Content Validity

The extent to which a test measures all aspects of the concept it intends to measure.