When Accessing a Database, Marketers Can Use Sensitivity Analysis to Ask

question 247

Multiple Choice

When accessing a database, marketers can use sensitivity analysis to ask ________ questions to determine how hypothetical changes in product or brand drivers can affect sales.

• A) "what if"
• B) results-oriented
• C) data warehouse
• D) internal data
• E) buying behavior

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Definitions:

Variable Costs

Costs that change in proportion to the level of activity or production volume.

Fixed Costs

Costs that do not change with the level of output produced by the firm, such as rent, salaries, or loan repayments.

Positive Reinforcement

A method in behavior psychology where a positive stimulus is presented after a desired behavior, increasing the likelihood of that behavior in the future.

Desirable Behaviour

Actions or conduct that are considered favorable or appropriate in a particular context.