The Purpose of Nielsen's Total Content Rating System Is to

question 112

Multiple Choice

The purpose of Nielsen's Total Content Rating system is to

• A) expand its scope to include the effectiveness of online college courses.
• B) expand its scope to include satellite radio programming.
• C) combine its new online ratings with its existing TV ratings.
• D) expand its ratings to combine various global markets.
• E) gain access to every American home that owns a television, mobile phone, or computer.

---

Definitions:

Bilateral Monopoly

A bilateral monopoly occurs when a market consists of a single supplier and a single buyer.

Monopsonist

A market condition where there is only one buyer or a dominant buyer for a product or service, giving them significant power over prices.

Bilateral Monopoly Wage Rate

refers to the wage rate determined in a market where there is only one employer (a monopoly) and one union or employee (a monopsony), necessitating negotiation to reach an agreement on wages.

Perfectly Inelastic Supply

A market condition where the quantity supplied remains constant regardless of changes in price.