Marketers Are Increasingly Using Online Surveys to Collect Primary Data

question 155

Multiple Choice

Marketers are increasingly using online surveys to collect primary data. One advantage is that

• A) response rates are higher because consumers are anonymous.
• B) the quality of responses is better with online surveys than they are with personal interview surveys.
• C) turnaround time from data collection to report is much quicker than with other methods.
• D) consumers value email surveys and feel highly regarded when receiving them.
• E) consumers want to be helpful so they complete the survey multiple times.

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Definitions:

Radically Impulsive

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The process of evaluating and analyzing public policies to understand their impact, effectiveness, and potential improvements.

Plusses And Minuses

An expression denoting the evaluation of the positive and negative aspects of a situation or decision.

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A principle or practice of being honest, transparent, and accurate in statements, representations, and actions.