KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal

question 195

Multiple Choice

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product adaptation
• C) product customization
• D) product invention
• E) product integration

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Definitions:

Percent

A fraction or ratio expressed as a part of 100.

Increased By

A term indicating that a specific value has been added to an original amount, resulting in a larger sum.

Amount

The total sum of money, quantities, or values in question.

Evaluate

To calculate or determine the numerical value of an expression or equation.