In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 283

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principles. One segment of the two Ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in right/wrong for a good life and have a strong connection to church and family.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

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Definitions:

Congress

The legislative branch of the United States federal government, comprised of the Senate and the House of Representatives, responsible for making laws.

Southeast Asian Foods

Cuisines originating from countries in the Southeast Asian region, known for their diverse flavors, ingredients, and cooking methods.

Partnership

A legitimate form of commercial enterprise that involves shared management and profit distribution among two or more participants.

Owner

An individual or entity that possesses property, rights, or interests in an asset or item.