BzzAgent

question 195

Multiple Choice

BzzAgent

• A) is the top consumer information source in developing countries.
• B) captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
• C) was the first on the Internet to create a public forum for new products.
• D) counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
• E) uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

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Definitions:

Organizational Effectiveness

Measures how well an organization achieves its stated goals and objectives efficiently, maintaining high performance over time.

Performance Appraisal

A systematic evaluation process through which an employee's job performance is assessed, typically by their supervisor, against certain criteria.

Communication Networks

Systems of interconnected individuals or devices that facilitate the exchange of information and data.

Interpersonal Communication

The process of exchanging information, feelings, and meaning through verbal and non-verbal messages between individuals.