Source Perrier S

question 41

Multiple Choice

Source Perrier S.A., the supplier of Perrier bottled water, exercised ________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and the profit from $40 million in lost sales. Even though the chemical level was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

• A) moral idealism
• B) utilitarianism
• C) cause marketing
• D) profit responsibility
• E) stakeholder responsibility

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Definitions:

Individual Branding

A marketing strategy where each product in a portfolio is given its own unique identity and brand name.

Manufacturer

An entity engaged in the production of goods through the processing of raw materials or assembly of components, often on a large scale.

Local Language

The language or dialect spoken by the original or main population in a particular region or community.

Rural Regions

Areas that are located outside cities and towns, often characterized by low population density and agricultural or natural landscapes.