All of These Are Ways a Marketing Manager Can Improve

question 23

Multiple Choice

All of these are ways a marketing manager can improve the implementation of a marketing program except which?

• A) reward successful implementation
• B) communicate goals and the means to achieve them
• C) surface problems with open communications
• D) avoid paralysis by analysis
• E) punish failures in implementation

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Definitions:

Statute of Frauds

A rule of law stipulating that specific kinds of agreements must be documented and signed in order to be legally binding.

Uniform Commercial Code

A compilation of legal regulations and guidelines that dictate the conduct of business transactions and operations in the United States.

Parol Evidence Rule

A principle in contract law that prevents parties from presenting extrinsic evidence to alter or challenge the terms of a written agreement.

Merger Clause

A provision in a contract stating that the written document contains the entire agreement between the parties, excluding prior verbal agreements.