A Fixed Amount of Money Paid to the Site for Every

question 99

Multiple Choice

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

• A) click-through rate (CTR).
• B) cost per thousand (CPM).
• C) fixed fee rate (FFR).
• D) cost per action (CPA).
• E) cost per click (CPC).

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Definitions:

Learning Theories

Frameworks that describe how information is absorbed, processed, and retained during the learning process.

Behaviorism

Learning theory that emphasizes the predictable role of environment in causing observable behavior.

Social Learning Theory

A theory that suggests individuals learn behaviors and norms through observation, imitation, and modeling from others within a social context.

Injection

The act of administering a liquid, especially a drug, into a person's body using a syringe and needle.